Mount Fuji attracts holidaymakers with scenic beauty and thrilling winter activities during the Lunar New Year holidays.
Mount Fuji tourist spots see a surge in visitors, especially from China and Taiwan, during the Lunar New Year holidays.
Hotels and ski resorts report higher bookings, with some reporting 90% Chinese tourist reservations.
Tourist photo hotspots near Mount Fuji raise safety concerns amidst heavy traffic and jaywalking incidents.

Mount Fuji Draws Record-Breaking Tourist Numbers
As the Lunar New Year holidays approach, tourist spots surrounding Japan’s iconic Mount Fuji are seeing an unprecedented influx of visitors. Throngs of travelers from China, Taiwan, and other countries have poured into Yamanashi Prefecture, taking advantage of the picturesque scenery, winter sports, and festive atmosphere.
Ski Resorts and Winter Activities Gain Popularity
One of the prime attractions during this season has been the ski resorts nestled in the Narusawa Village. In a single week, 151 groups from China and Taiwan rented ski gear or participated in related activities, marking a 70% increase compared to the previous week. Among them, a Taiwanese family relished their nine-day vacation, dedicating four days to snowboarding and appreciating Japan’s natural beauty.
Hotels Report Record Reservations
The surge in visitors has had a notable impact on the hospitality industry. A hotel near Lake Kawaguchi revealed their occupancy rate has nearly reached capacity until February 10. Remarkably, Chinese tourists account for 90% of bookings, reversing the typical slump associated with winter months.
Mount Fuji Photo Hotspot Causes Challenges
Aside from organized winter activities, some visitors have gravitated towards a unique photo opportunity where Mount Fuji appears balanced atop a convenience store roof in the town of Fujikawaguchiko. This quirky locale has drawn crowds keen to capture the perfect shot, albeit at the expense of safety. Several tourists were witnessed jaywalking across roads, prompting discussions about potential traffic control measures. Town officials remain cautious, with no immediate plans to increase security staffing despite monitoring the situation closely.
The Magnetic Appeal of Mount Fuji
The rise in tourists underscores the enduring appeal of Mount Fuji as a global landmark. Its combination of natural wonders, leisure activities, and cultural significance continues to make it a prime destination during special occasions like Lunar New Year. Whether it’s families creating treasured memories at ski resorts or photographers capturing its majesty from new vantage points, Mount Fuji remains a symbol of invigoration and inspiration for travelers.
Addressing Challenges for Sustainable Tourism
However, the surge in tourism also raises questions about sustainability and safety. Authorities must strike a balance between welcoming global travelers and maintaining order in bustling attractions. Public safety measures, improved infrastructure, and thoughtful policies will ensure that Mount Fuji can sustain its growing popularity without compromising visitor experiences or local well-being.
Commentary
The Undeniable Allure of Mount Fuji
Mount Fuji, with its allure and majesty, continues to captivate tourists from around the world. This Lunar New Year highlights the significance of its ever-growing status not just as a Japanese icon but as a global tourist magnet. The natural beauty and vibrant culture surrounding the region ensure it remains firmly on everyone’s travel bucket list, particularly during festive seasons.
A Boon for Local Communities and Tourism
The thriving tourism is undoubtedly great news for the local economy, providing a much-needed boost after the challenges of the past years. The uptick in activity at ski resorts, hotels, and restaurants showcases how tourism can breathe life into quieter months like winter. However, it is crucial to ensure that the economic benefits trickle down to local communities, sustaining livelihoods and fostering long-term positive growth.
Balancing Popularity with Sustainable Practices
While the influx of visitors is largely positive, there is an urgent need to address the related challenges. The safety concerns near photo hotspots and the potential strain on local resources cannot be ignored. It is essential to adopt a holistic approach to handle the growing numbers sustainably. Policies reinforcing safety, crowd management, and environmental conservation are vital as Mount Fuji’s fame continues to grow.
Final Thoughts
Mount Fuji stands as a testament to the beauty and cultural richness of Japan. Its ability to draw people in and provide unforgettable experiences speaks volumes about its universal appeal. As we continue to celebrate the tourism boom, it’s equally important to focus on preserving its pristine allure for future generations of travelers.