Expo 2025 Osaka promotes event at UN headquarters showcasing Sustainable Development Goals through its unique mascot Myaku-Myaku.
Expo 2025 Osaka mascot Myaku-Myaku visited UN headquarters in New York to promote the event.
The UN will participate in the expo with a pavilion themed around sustainable development goals.
Myaku-Myaku is also scheduled to visit local schools and travel events in the U.S.
Japanese dishes were introduced as part of the promotional event alongside the mascot.

Introduction: Expo 2025 Osaka’s Global Ambitions
Expo 2025 Osaka, Kansai, Japan, is gaining international attention as it gears up to unite global communities under the theme ‘United for a Better Future.’ Scheduled to open in April 2025, the exposition promises to highlight collaborative efforts toward achieving the United Nations Sustainable Development Goals (SDGs), fostering innovation, and celebrating cultural diversity. A perfect blend of international collaboration and cultural exchange, this initiative aims to shed light on critical global issues such as inequality and poverty.
Promoting at the United Nations Headquarters
As part of its promotional campaign, the official mascot of the Expo, Myaku-Myaku, visited the United Nations headquarters in New York. A unique and vibrant character, Myaku-Myaku epitomizes the spirit of the Expo — bringing people together for a common purpose. During this visit, the mascot toured a cafeteria in the UN building where special Japanese dishes like nikujaga and yakisoba were served, giving attendees a delightful taste of Japan’s rich culinary heritage. The interaction between Myaku-Myaku and UN staff members brought a cheerful spotlight to the event and encouraged meaningful engagement.
Sustainable Development Goals Taking Center Stage
The collaboration with the United Nations stands as one of the significant achievements of Expo 2025 Osaka. The UN plans to feature its pavilion during the exposition, focusing on the SDGs set to be achieved by 2030. These goals align seamlessly with the Expo’s overarching theme of building a better future through global collaboration. Together, they aim to tackle some of humanity’s most pressing challenges, including poverty and inequality, inspiring people worldwide to take meaningful action.
A Unique Campaign Strategy
The decision to use Myaku-Myaku in the U.S. forms part of a broader strategy to showcase Japan as a top-tier travel destination. Beyond the promotional effort at the United Nations, the mascot is set to visit local schools and participate in travel-centered events. Such initiatives aim to foster curiosity about Japanese culture and encourage more people to explore the Expo in Osaka. Highlighting both innovation and tradition, Japan appeals to a global audience seeking transformative experiences.
Culinary and Cultural Showcases
Food serves as an exceptional medium in cultural diplomacy, and Expo 2025 Osaka fully understands its impact. Offering iconic Japanese dishes such as nikujaga and yakisoba at the UN cafeteria was a clever way of creating a sensory connection to Japanese culture. This culinary experience not only drew attention to the mascot’s visit but also created lasting impressions of Japanese hospitality and creativity.
Encouraging Global Participation
The Japan Association for the 2025 World Exposition has expressed hope that these promotional campaigns will inspire people from around the world to visit the event. With Japan’s growing popularity as a tourist destination, leveraging cultural assets and global partnerships ensures maximum outreach. Such international efforts make Expo 2025 Osaka a beacon of shared goals, creative innovation, and human unity.
Conclusion: A Step Toward Global Progress
Expo 2025 Osaka is more than just an event. It symbolizes a collective commitment to a future filled with collaboration and innovation, aiming to address the pressing challenges of our time. Through the enduring efforts of campaigns like the mascot’s U.S. visit, the Expo steadily fosters a sense of mutual belonging and shared responsibility among nations, industries, and individuals. It’s a call for collective change, led innovatively and memorably by initiatives like Myaku-Myaku’s cheerful engagement across borders.
Commentary
An Inspiring Campaign for Cultural Exchange
The decision to send Myaku-Myaku, the official mascot for Expo 2025 Osaka, to the United Nations headquarters in New York signifies a remarkable strategy to foster international awareness. Through this creative campaign, Japan cleverly builds excitement, enhancing unity across nations while showcasing its rich traditions. Such initiatives resonate deeply in today’s interconnected world.
A Blend of Entertainment and Purpose
The mascot’s cheerful persona stands as a symbol of inclusivity, which captures the very essence of the Expo’s theme, ‘United for a Better Future.’ By combining fun, creativity, and serious messages like the United Nations Sustainable Development Goals, Japan has successfully crafted a campaign that engages people emotionally while aligning with global priorities. It’s a perfect balance of lightheartedness and gravitas.
Cultural Diplomacy at Its Best
One of the more innovative aspects of this campaign is how it taps into cultural diplomacy. From serving authentic Japanese dishes at the UN to having the mascot engage with diverse individuals, Expo 2025 Osaka creates meaningful interactions that resonate far beyond the promotional events. This ensures prolonged interest in Japan’s culture, goals, and, most importantly, the Expo itself.
Anticipation for Expo 2025 Osaka
The intricate mix of showcasing culture, addressing global goals, and fostering international relation through creative initiatives makes me genuinely excited for Expo 2025 Osaka’s potential impact. It’s not just about Japan anymore; it’s a global call to unite for a promising future. Such campaigns inspire hope and remind us of the unique power collaborations hold in today’s world.