Anime Expo: The largest annual anime convention in North America showcases Japanese animation, video games, and more in LA.
North America’s largest anime event, Anime Expo 2023, is being hosted in Los Angeles over four days.
More than 300 exhibitors are presenting the latest Japanese animation, video games, and exclusive content.
The event features unique highlights such as panel discussions by creators like Yoshida Naoki and cosplayer gatherings.
Japan’s government is leveraging content like animation to boost overseas sales, aiming for $138 billion in revenue.
The Anime Expo sees increased participation from Japanese and non-content-related companies, showcasing global interest.

Introduction to Anime Expo 2023
The Anime Expo 2023 is currently happening in Los Angeles, marking yet another milestone for North America’s largest annual anime convention. This remarkable event has served as a cornerstone for Japanese pop culture enthusiasts across the continent for over 30 years. It celebrates all things anime and beyond, delivering an unparalleled experience to fans and businesses alike.
Spanning four days, Anime Expo continues to attract a diverse audience of cosplayers, general fans, industry professionals, and business enthusiasts. With over 300 exhibitors, this year’s event is a showcase for the latest in Japanese animation, video games, and exclusive merchandise. The Expo has solidified its position as a vibrant hub for creativity, networking, and cultural exchange within the anime and broader pop culture industries.
Showcasing the Best in Japanese Pop Culture
The 300 exhibitors at Anime Expo are introducing a wealth of new content, including cutting-edge Japanese animation works, integrated video games, and unique collectibles. Fans are relishing this opportunity to engage in exclusive previews and pick up hard-to-find items that make their collections even more meaningful. The convention’s marketplace has always been a major attraction, offering one-of-a-kind goods that cater to anime aficionados.
This year’s highlights include panel discussions by renowned creators such as Yoshida Naoki, acclaimed for his work on the latest installment in the famed Final Fantasy series. These discussions serve as an educational platform to delve deep into the creative processes behind immensely popular titles. For fans, a chance to hear directly from creators is a unique benefit of attending such events.
Cosplay: A Colorful Display of Dedication
Cosplay is undeniably one of the major attractions of Anime Expo. Attendees dressed in elaborate costumes inspired by their favorite characters contribute a compelling visual element to the convention. From novice cosplayers to experienced veterans, the collective creativity on display showcases how anime continues to inspire fans globally. The dynamic event provides numerous opportunities for attendees to meet, take photos, and share their stories, adding a layer of connection within the vibrant community.
A Boon for Japan’s Content Industry
The Japanese government has identified events like Anime Expo as vital avenues for promoting its burgeoning content industry, which encompasses movies, series, and animation. This year, officials voiced their intention to triple the overseas sales of Japanese creative exports to $138 billion. This goal aligns perfectly with the growing popularity of Japanese pop culture outside of Asia, cementing Japan’s soft power strategy.
In recent years, the Japan External Trade Organization has reported a steady increase in the number of Japanese companies attending Anime Expo to forge partnerships. Interestingly, the event now also attracts businesses unrelated to the content industry, signifying a broadening scope of influence. Such developments indicate the global significance of platforms like this convention in not just strengthening cultural ties but also fueling economic growth.
Conclusion: A Celebration of Creativity and Connection
Anime Expo is more than just a convention; it is a celebration of passion, creativity, and the power of stories to connect people. For fans, it’s a unique opportunity to showcase their love for anime freely. For businesses, it provides a proven platform to connect with new communities and markets. As the event continues to grow in scale and outreach, its impact on the anime industry—and the broader cultural landscape—is undeniable.
It’s clear that events like Anime Expo are not just events to attend but transformative experiences that set the tone for the future of Japanese pop culture on the global stage. As this year’s event unfolds, it continues to inspire all who are part of it, underscoring the lasting cultural connection between Japan and the world.
Commentary
A Global Spotlight on Japanese Pop Culture
Anime Expo 2023 is yet another testament to the immense impact of Japanese pop culture on the global audience. Sitting at the intersection of entertainment, creativity, and commerce, this convention is emblematic of a culture that transcends borders and age groups. What makes the Anime Expo special is not just its incredible scale but also its ability to bring together communities that share a common passion.
Creating Spaces for Passion and Creativity
One of the most heartwarming aspects of events like Anime Expo is the sense of inclusion they foster. It’s inspiring to see individuals, of all walks of life, gather in one venue to celebrate their shared love for anime. The colorful cosplays, lively panel discussions, and bustling exhibitor booths create an environment where creativity is not just displayed but celebrated. This sense of community is, for many attendees, the true highlight of the event.
Economic and Cultural Impact of Anime Expo
From an economic standpoint, Anime Expo is a fascinating case study in how niche industries evolve into global phenomena. The exponential growth in participation and the keen presence of both Japanese and non-Japanese companies reflect the global relevance of anime and related industries. More importantly, beyond economics, events like these are cultural bridges, fostering understanding and appreciation between nations. They signify the universal appeal of stories that resonate deeply, regardless of language or origin.
Looking Ahead
As Anime Expo continues to grow, it serves as a reminder of why art and media are such powerful connectors. The event is not just about attending panels or buying merch; it’s about fostering a deeper connection to a culture that has impacted millions worldwide. Whether you’re a long-time anime fan or someone new to the genre, the Anime Expo offers an enriching experience that goes beyond mere entertainment.
With 2023’s event already a grand success, one can only anticipate how the Expo will evolve in the coming years, further cementing its place as the go-to event for anime enthusiasts worldwide.